Souss-Massa, Morocco → United Kingdom
Hass avocados, grown near Agadir, on UK docks days after harvest.
Atlas Trading exports fresh Hass avocados directly from Morocco's Souss Valley to UK importers, wholesalers and retailers — with counter-season supply that runs when other origins are winding down.
The Product
One variety, done properly. More to come.
We're launching with Hass avocados sourced from growers across the Souss Valley — Morocco's principal avocado-growing region, benefiting from a mild coastal climate and established irrigation. Additional fruit and vegetable lines will follow as the programme grows.
Morocco's Hass season runs broadly from November through April — the opposite half of the year to most European production, and overlapping usefully with the gaps left by South American and East African origins. That makes Moroccan fruit a natural fit for buyers building a year-round programme.
Fruit is picked at export maturity, sized and packed to the counts UK buyers expect, and moved into cold chain within hours of harvest.
The Journey
From Souss Valley orchard to UK distribution.
Every crate is tracked from the farm gate to arrival — the sequence below is what keeps fruit consistent by the time it reaches your warehouse.
Souss Valley
1. Harvest
Hand-picked at export maturity from grower orchards.
Cool
2. Pack house
Graded, sized and pre-cooled within hours of picking.
Trucks
3. Road export
Loaded onto refrigerated trailers (remorques) for the road crossing out of Morocco.
Road
4. Transit
Ferry crossing to Spain, then trailer transport through Spain and France.
Arrival
5. Delivery
Customs clearance and onward delivery to your site.
Quality & Compliance
Built to meet what UK buyers require.
We're structuring Atlas Trading around the standards UK importers and retailers expect from a fresh produce supplier.
Cold chain
Temperature-controlled from pack house through to UK arrival, with monitoring on every shipment.
Grading & traceability
Fruit graded by size and maturity, with lot-level traceability back to the grower block.
Certification
Morocco: ONSSA phytosanitary certificate, EACCE export registration, GlobalG.A.P.
UK: BRCGS Global Standard for Food Safety, Certificate of Conformity on arrival.
Add your certificate numbers once issued.
About Atlas Trading
An Agadir-based exporter, built for direct relationships.
Atlas Trading is based in the Souss-Massa region of Morocco, close to the orchards it sources from. The company was founded to give UK buyers a direct, accountable line to Moroccan avocado production — without layers of intermediaries between the farm and the buyer.
As the business grows, the range will expand beyond avocado into other Moroccan fruit and vegetables, following the same standard on every line.
Get in touch
Request a quote or a sample.
Tell us your volumes, packaging preference and delivery point, and we'll come back with pricing and lead times.